FIFA World Cup Qatar 2022™ Regional Supporter GWC marks 500-day countdown
With the big kick-off now just 500 days away, FIFA World Cup Qatar 2022™ Regional Supporter and Official Logistics Provider GWC (Q.P.S.C.) has marked the milestone by highlighting the scale of its work surrounding the tournament. A fleet of GWC trucks made their way to the iconic Al Bayt Stadium to form an oversized number 500 in celebration of the occasion.
The Qatar-based leader in supply chain solutions is collaborating with FIFA, the Supreme Committee for Delivery & Legacy and the FIFA World Cup Qatar 2022 LLC to implement logistics services before, during and after the competition, which will take place from 21 November to 18 December next year.
“Strategic partnerships will play an essential role in a successful FIFA World Cup Qatar 2022. We are very grateful to GWC for their support,” FIFA Director of Marketing Jean-François Pathy said. “It is also great to see one of our Regional Supporters deploying its expertise and infrastructure in such a creative way to celebrate this milestone.”
Ranjeev Menon, the Group CEO of GWC, said: “We live by the virtues of quality and safety, and we take pride in what Qatar is doing to make this event an unprecedented success, as well as our responsibility and role as the Official Logistics Provider.”
“By providing a whole suite of world-class logistics services, we will align our efforts with Qatar’s vision for making this FIFA World Cup a great success. The past 18 months have been challenging for the whole world and Qatar 2022 will provide us all with a message of resilience and hope, and the spirit of emerging victorious against all odds.”
With 9 July 2021 marking the 500-day countdown, GWC has outlined how 3,800,000m² of logistics infrastructure, a global freight-forwarding network and more than 1,200 specialist vehicles will support the first FIFA World Cup™ in the Middle East.
GWC will be involved extensively in the tournament operations, from venue logistics, broadcasting and cold-chain logistics to shipping, customs clearance, transport and warehousing. It will offer end-to-end tracking and execution, from point of entry to point of use, and highly coordinated reverse logistics.
GWC previously served as a National Supporter and the Official Logistics Provider for the FIFA Club World Cup 2019™.
GWC Celebrates World Food Safety Day
Reiterating its commitment to food safety standards, GWC celebrated the 2021 edition of World Food Safety Day (WFSD) by organizing an interactive training and awareness sessions for its employees highlighting this year’s theme: “Safe food now for a healthy tomorrow”.
As the leading logistics and cold chain provider in the State of Qatar, GWC has been an integral part of the nation’s food supply chain for many years. GWC continues to provide end-to-end logistics support for food imports in terms of sampling, inspection as per the procedures set forth by MoPH and customs clearance, followed by cold chamber warehousing and distribution to end-use destinations.
The training session emphasized how safe food is a shared responsibility between producers, governments, importers, retailers, and every person who handles food during the course of this supply chain. Various interactive activities were conducted by GWC’s certified in-house experts to impart knowledge about safe food handling to deliver safe and healthy food to the consumer.
“Our goal is enabling food safety from farm to the table, and a highly trained workforce is imperative for this purpose,” stated Mr. Ranjeev Menon, GWC’s Group CEO. “These sessions will help in adding to our collective awareness about the subject of food safety.”
With ISO 22000:2018 certification for Food Safety Management System since 2007, GWC has long been a champion of setting high standards of quality including those for food safety. This dedication to quality in storage and delivery of food consignments has led to it being trusted by retail and food distribution outlets in Qatar. GWC’s in-house experts spotlighted these best practices and guided attendees to diligently follow them at every stage in an effort to reduce the burden of foodborne diseases resulting from unsafe food handling practices.
“GWC is a bona fide expert in food and cold chain logistics, and it is our endeavor to constantly monitor the safety of food in storage and during transit using enhanced systems,” added Mr. Menon. “Our warehousing and logistics services are consistent with Qatar’s food security and safety guidelines to counter any threats to food security.”
Resonating with the objectives of this global initiative by WHO and FAO, GWC observed the third edition of World Food Safety Day on an educational note.